Creative Brief - Great New Day

Beautiful Website Design & Development

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Creative Brief

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Name*
First Last
Date
Who Are You?
What is your service or product?
Your Objectives
What are your end goals for a website project? (i.e. I want to attract more customers. OR I want an awesome graphical representation of my brand. )
Desired Results & Vision
How would you like to be perceived?
Target Market
Who is your audience/demographic?
Competition
Who is your primary competitor?
Success Criteria
Define how you will judge a successful project?
Project Voice
What do you want this to say about you?
Color Preferences
What is your favorite color? What is your least favorite color?
Print Vehicle
What would you like us to produce? Check all that interest you.
- Logo/Identity Pieces
- Stationery
- Advertisement
- Marketing/Sales Material
- Brochure/Flyer/Rack Card
- Direct Mail
- Poster
- Other
Gauging Perception
Name a logo you like. Explain why.
Key Words
What keywords best describe your business?
- Dependable
- Established
- Progressive
- Fun
- Conservative
- Precision
- Edgy
- Unique
- Original
- Mainstream
- Strong
- Traditional
- Hi-Tech
- Funky/Hip
Additional Input
Any other thoughts?