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Creative Brief - Great New Day
Creative Brief
  • What is your service or product?
  • What are your end goals for a website project? (i.e. I want to attract more customers. OR I want an awesome graphical representation of my brand. )
  • How would you like to be perceived?
  • Who is your audience/demographic?
  • Who is your primary competitor?
  • Define how you will judge a successful project?
  • What do you want this to say about you?
  • What is your favorite color? What is your least favorite color?
  • What would you like us to produce? Check all that interest you.
  • Name a logo you like. Explain why.
  • What keywords best describe your business?
  • Any other thoughts?